Transformation

How to reach new audiences? How can we make our audiences discover the DNA of France Télévisions and make them want to join the adventure? How to show France Televisions in a modern, unique and differentiating way?

Demo Day, the highlight of the Accelerator program, took place last week. The winners had the opportunity to present their work in front of the jury and their sponsors!

France Televisions' new environmental media will be present at VivaTech for the Public Day on Saturday, June 18. The whole team will be happy to welcome you on the booth to make you discover the offer and talk about the design of the nowuproject.eu website

France Télévisions, Radio France and RTBF, with the support of the French-speaking public media, have joined forces again this year for the fourth edition of the Ideas Accelerator. This program reflects the desire to think together to respond to the major challenges of society and the transformation of media uses to propose innovative solutions. The 2022 winners had the opportunity to go to Liège, Belgique for a 3-day Bootcamp to develop their projects.

Since France Télévisions' Ideas Accelerator has been launch in 2018, the program has supported 18 projects through 4 acceleration schemes. We are proud to present the three winners of the 2022 edition, whose theme is: Connected to Youth.

Since the great success of the 2021 edition, France Télévisions's Ideas Incubator is back! France Televisions is launching this fourth edition in partnership with Radio France and RTBF. This competition aims to promote initiatives, encourage creativity and innovation! Building on the lessons learned from the previous season, France Télévisions is structuring and consolidating its intrapreneurship program by challenging employees to innovate on the theme "Connected to Youth".

Imagine a future for young people, where there is no more climate crisis and the Paris Agreement’s objectives are met. This is what NOWU's new campaign is all about, check it out here!

How to reach young audiences? How to improve their visibility of France Télévisions' innovations? How can we share with them our passion for challenge? Moreover, how can we involve them in our strategy as TV broadcaster? Because of these questions, the Human Resources and Employer Brand departments of France Télévisions decided to join forces with ISCOM for a week-long challenge dedicated to the Master 2 students specializing in Brands and Innovation. The brief: How to make our innovations known and promoted to young audiences? Here is a look back on this incredible week, full of prospective and innovative ideas!

After a dense, atypical season, conducted entirely remotely, our 9 intrapreneurs take the time to assess these last few months which were more than intense.

After a pre-launch on Instagram this summer, NOWU has launched yesterday its website www.nowuproject.eu.