Recruiting for the future: France Televisions launches a new gamified experience

The Recruitment at France Télévisions 

Every year, France Télévisions' teams welcome more than 300 work-study students and interns. These are young talents who must be " captivated " through an attractive, unique and above all authentic value proposition.

Numerous actions are carried out with the targeted talents (job dating, school forums, presentations at schools, student challenges, communication operations, sharing of testimonies, etc.); so many initiatives that allow them to learn more about the company, the jobs, the key projects, the values and the commitments.

Because we know that young people (in particular) are interested in digital and gamified experiences, France Télévisions' teams have decided to join the game by offering a new way to discover the company : the France TV Adventure.

A new way to discover the France Télévisions adventure 

This new experience, aimed at 15 to 25 year olds, is accessible from cell phones and PCs. It contains 2 different mini-games to learn more about France Télévisions and public broadcasting

A quick quiz to test your knowledge about the company by swiping left or right like 'Tinder'

A questionnaire to determine your profile as a potential collaborator: are you committed, diligent, adventurous or fearless?

Just scan the QR Code to discover the game

The startup experimentation at France Télévisions 

This gamified experience is the result of a collaboration between France Televisions' Human Resources teams and Play'Ads as part of an Open Innovation experiment. 

Play'Ads is a startup from Lille that was spotted by France Televisions' Open Innovation teams and has been supported by the group for nearly two years. This startup supports companies and communication professionals in the creation of digital and phygital media campaigns. 

The added value? Play'Ads relies on an experiential approach, thanks to gamification, to boost the engagement of audiences, employees, and students in this use case!

Due to its expertise, Play'Ads has integrated many startup support programs in France to boost its growth dynamics.

For more information on the France TV Adventure, please contact: helene.amoussou@francetv.fr  or jade.broquaire@francetv.fr  

For more information about Play'Ads, please contact: nicolas.dubusse@play-ads.com  or axel.bouffart@play-ads.com 

For more information on Open Innovation at France Télévisions, please contact: kati.bremme@francetv.fr  or jose.parra-diaz.ext@francetv.fr 

France Televisions career site here