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Last June, Méta-Media published its trend report, "Journalist - Influencer: Less Media, More Service?" - coming soon in english. It offers a deep analysis of the interactions between journalism, influence, and content creation—an issue particularly relevant to younger generations. Naturally, Méta-Media has now launched on Twitch with the first episode of Méta-Talk addressing these issues.
I believe older generations tend to judge how young people get informed, often considering some methods more legitimate than others. For many parents, Twitch isn't seen as a legitimate way to stay informed. There's a significant gap in the way people get information, and it's still widening.
Adeline Hulin, head of UNESCO's Media and Information Literacy unit
Journalism and influence: a boundary to overcome?
How do we differentiate between a journalist and a content creator? Should we still draw a clear line between the two? And most importantly, how can we encourage their collaboration to ensure reliable and relevant information for young audiences?
These were some of the key questions discussed during this first Méta-Talk stream. With Alexandra Klinnik, journalist at Méta-Media, some of the key players in this shifting landscape took part in the exercise:
Samuel Étienne, renowned journalist and streamer
Jean Massiet, a streamer specializing in political education
Adeline Hulin, head of UNESCO's Media and Information Literacy unit, who conducted an international study titled "Behind the Screens" and implemented a free international program for content creators
Justine Reix, a journalist collaborating with french creators such as Squeezie and Charles Villa
Together, for an hour and a half, they explore this grey area where journalism, content creation and influence intersect. These nuanced exchanges open up new lines of thought on the challenges and opportunities of a new media era.
In partnership with Lumni(France Télévisions' free multimedia content offer for students, parents, teachers and mediators) and CLEMI(Centre pour l'éducation aux médias et à l'information, a public operator under the supervision of the French Ministry of Education), Méta-Talk was designed not only for young audiences but also with their active participation. Méta-Media gathered their testimonials and questions beforehand to fuel discussions. During the stream, two young viewers were invited behind the scenes to witness the event firsthand and meet guests. Through Twitch chat, viewers - many of them school classes - interacted in real time with the speakers, adding a collaborative dimension to the program.
This broadcast is part of France Télévisions' ongoing efforts in favor of Media and Information Literacy. The aim of this approach is to guide young generations in their media usage, shaping them into informed citizens capable of discerning the complexities of the media landscape.
With this Twitch program, Méta-Media reaffirms its commitment to deciphering media trends, making them accessible and understandable to all.
