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In addition to fashion influencers, more and more news influencers are appearing on YouTube, TikTok and Instagram, and they are challenging the very definition of journalism. Do you need a press card to report the news? How can you be an 'independent' journalist on these platforms? Where are the female news influencers?
In this "global election year", if there's one question we need to be asking ourselves, it's "How do you get the news?
The new Méta-Media's Trend Book Journalistes-Influenceurs : moins de média, plus de service? (Journalists-Influencers: less media, more service?) explores the current landscape, analyses trends and draws a picture of the future of a profession that has certainly been turned upside down, but which is resisting in many ways.
This year's Cahier is deliberately based on interviews with both 'old hands' and 'new hands', including budding journalists still at school: Hervé Brusini, Salomé Saqué, Ryan Broderick, Wilson Fache (Albert-London Prize 2023), Jules Stimpfling (Le Crayon) and Serge Barbet (EMI)...
A few quotes from the Trend Book:
So how can we ensure that influencers are a little more influenced by journalists, and journalists become a little more influencers?
To find out more about our analyses, download the Trend Book here!
