Transformation of the media and rise of digital technology have created a new challenge for the media industry: to take advantage of the synergies while controlling environmental impact. Are you a start-up? Let's work on this challenge with France Télévisions and Radio France!

The pollution generated by the development of new digital technologies and the evolution of digital uses now represents 4% of greenhouse gas emissions worldwide, with a very significant growth rate of 9% per year . This dynamic is mainly driven by the digital transformation of all industries and has been reinforced by the COVID crisis.

In the context of our partnership with the Euratech incubator, France Televisions supports media founders in their start-up creation. Today we interview Nicolas Dubusse and Axel Bouffart from Play’Ads which aims at revolutionizing the advertising market through gaming. The latter are sponsored by France Télévisions Publicité (France Télévisions advertising department) represented by Thomas Luisetti (Digital strategy and Technological innovation director) who gives us his insights on Play’Ads business perspectives at the end of the article.

On the occasion of the 6th Start-up and Innovation Summit, Delphine Ernotte-Cunci, CEO of France Télévisions, announced the launch of a partnership between France Télévisions and YouM3dia, EuraTechnologies' media start-up incubator. Launched in September 2020 in partnership with Challenges and ESJ Lille, this initiative supports innovative projects in the media industry that promote editorial (new formats. etc.), technical (AI, blockchain, Green IT, etc.) and functional (targeting, personalisation, interactivity, new advertising experiences, etc.) solutions that guarantee the reliability of information, and optimise audience engagement and experience. This year, it is welcoming its third batch of entrepreneurs. Thanks to the involvement of France's leading broadcaster for the second edition of the programme, entrepreneurs incubated at YouM3dia can now access support from France Télévisions' innovation experts.

Within the context of the acceleration of media transformation due to Covid-19 crisis, France Télévisions structures its Open Innovation activity to capitalize on a rich innovation ecosystem at regional, national and international scales.

A short story of product placement in advertising France TV Publicité, which is pursuing its innovation strategy, launched in October, in partnership with the British start-up Mirriad, an innovative product placement offer using augmented reality technology.

France Télévisions - Paris Digital Lab partnership: a win-win agreement. The Paris Digital Lab, the digital innovation program of CentraleSupélec School, has made available to France Télévisions three of its best talents to create decision-support tools with the help of Big Data, as part of a partnership. Seven weeks to solve a problem, that's the time allowed to succeed. Challenge accepted and achieved!

blaEveryone knows it: it is now essential for a company to communicate effectively with its audience on different media and in different formats.

France Télévisions was awarded two prizes, recognizing both the dynamism of its business with start-ups, as well as the project developed with the start-up Newsbridge around facial recognition and automatic content indexing. These two awards were presented during MediaRoad, on September 15, 2019, at the IBC (Media, Entertainment and Technology Exhibition) in Amsterdam.

Tour de France 2019: france.tv offers you the possibility to manage and create your own images of your Tour. Thanks to a simple switch, follow the riders from the angle that interests you.