Play as Zorro: an immersive experience to prolong the pleasure of the hit show

Your Poster, Your Hero

Have you ever wanted to wield Zorro’s sword, with a cape billowing in the wind, or embody Gabriella or Diego? Thanks to innovative technology, this has become possible by transforming a selfie into a personalized movie poster. Once created, the poster could easily be shared on social media, not only encouraging user engagement with the Zorro series but also promoting the show available on both France.tv and France 2.

Technology serving creativity

At the heart of this initiative was Photoroom, a solution recognized for democratizing access to professional-quality images. Leveraging artificial intelligence, Photoroom provided a simple, smooth, and, above all, immersive experience. In just a few clicks, viewers could generate a striking image that transported them directly into the world of the series.

An experience that brings the audience closer to the story

With this innovation, France Télévisions went beyond simply broadcast a series: it created a unique interaction with its audience. This bridge between digital technology and entertainment engaged a more curious and experience-hungry public, as evidenced by the results of this campaign. The initiative proved highly engaging, as visitors who clicked to the game watched nearly four times more videos than those who didn’t click: 19.8 videos viewed versus 3.8 videos viewed.

This collaboration illustrates France Télévisions' commitment to engaging and retaining its audiences by offering unique, engaging operations that highlight content broadcast on france.tv and, more broadly, on the group's channels.