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Transformation
A truly partnership-based collaboration with our network
Open Innovation is an important lever for achieving the Group's ambitions and is constantly on the lookout for new ideas thanks to a vast network of French and international partners.
Working with these start-ups, incubators and leading schools, the Unit identifies innovations that can help France Télévisions' businesses to achieve their ambitions. But this is not a one-way street! As part of its public service mission, France Télévisions is committed to supporting innovation by market players. We also want these collaborations to benefit our partners. We achieve this through our co-construction methodology. It enables us to reconcile the interests of the various stakeholders throughout the project, to deliver a tried and tested solution that is optimal and sustainable for both us and them!
A 3-phase methodology and specific support
Within the Group, two approaches co-exist to deploy these innovations: push and pull. Open Innovation can work proactively with the business units to propose new initiatives, and the business units can also ask for support in implementing their roadmap.
This is the sourcing phase. Once the match between the possibilities offered by the partner and the needs of our teams has been confirmed, they move on to the proof-of-concept phase, also known as the POC (Proof of concept). This is a small-scale test phase to validate the feasibility and viability of a methodology, product, or service. When the POC proves conclusive, i.e. when it has been validated by in-house teams and test users, it goes on to industrialization. This final part of the process aims to roll out the project to all its end users. In the case of a television content, for example, this involves broadcasting it on our channels or our France.tv platform.
The collaboration between the Group and the partner then becomes a long-term one.
The projects run by Open Innovation within France Télévisions are both technological and servicing, and address our audiences as well as our internal business lines.
Another particularity is that we consider each project to be unique and specific, which is why we set no limit on the number of projects we run each year, or on their duration. Similarly, we can run several projects with the same partner.
Our collaboration with the start-up Eli on two different projects are good examples of what can be achieved with the Open Innovation cluster:
France tv Publicité's "À la poursuite du Maillot à Pois" phygital campaign (field + digital)
The gamification of work-study recruitment campaign launched by the Employer Brand Department on the Welcome to the Jungle website:
Do you have innovation projects? What if together we accelerated our desire for innovation to build the media of tomorrow? :)
Front page visual, credit: Matt Ridley
