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Screeny Technologies: The Immersive Experience That Puts You in the Spotlight!

Open Innovation
Published on February 24, 2025

What if you could step into the shoes of a news anchor or join the table of a morning radio show? With its innovative platform for creating personalized videos, Screeny Technologies makes it possible—and instantaneous!

    With Screeny Technologies' platform, automatically creating videos from data becomes child's play. The concept is simple: a production template, such as a virtual environment, is designed in advance. Then, the technology developed by Screeny Technologies automates the creation of personalized videos based on textual data, images, or videos input into the system. Screeny Technologies also handles the hosting and distribution of the generated content, all within a 100% secure environment hosted in France.

    A Unique Experience in Brest!

    One-Day Presenters
    One-Day Presenters

    During the recent Brest maritime festival, France 3 Bretagne and ici Breizh Izel partnered with Screeny Technologies to offer visitors the chance to become, for a brief moment, the star presenters of the news. Thanks to the virtual studio set up on-site, visitors could step into the shoes of a journalist or a radio host and virtually appear in the studios of France 3 Bretagne or ici Breizh Izel. They were able to co-host the news or morning show alongside the official presenter, who appeared next to them in augmented reality.

    At the end of their performance, visitors received a souvenir video via email, along with a GIF and a photo. They were also invited to subscribe to the newsletters of France 3 Bretagne and ici Breizh Izel.

    This activity was a resounding success, as demonstrated by the numbers: over six days, 337 videos were produced, and 411 visitors were delighted by this behind-the-scenes look at television and radio. Audience feedback was overwhelmingly positive, with participants highlighting the originality and quality of the immersive experience. This enthusiasm translated into an impressive average rating of 3.97/4 from surveyed participants on the quality of the animation.

    Additionally, the experience led to a significant notoriety boost in local newsletter, with 135 new subscribers for France 3 Bretagne and 105 for France Bleu Breizh Izel.

    Screeny Techonologie demo with France Televisions local channels

    Untapped Potential

    In the future, this initiative could be expanded to other regional events, allowing more people to experience the thrill of being a live presenter. A glimpse into the future of television—accessible to all and increasingly interactive!

    For more information on Open Innovation at France Télévisions, contact:
    jose.parra-diaz@francetv.fr or alexandre.durand.ext@francetv.fr

     

     

     

    Written by Alexandre Durand
    Published on February 24, 2025

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