NOWU, the eco-responsible media brand of France Televisions, will be at VivaTech on June 18th!

Digital innovation is essential for NOWU

The nowuproject.eu platform was designed following the rules of "digital sobriety". Two main principles have guided the design: no superfluous functionalities and light elements. Here are some examples:

Launching a site like NOWU is a big challenge, but it's part of our commitment to combining digital innovation with today's environmental concerns.

NOWU, an innovation in terms of positioning

In line with these commitments to digital sobriety and a desire to change the way we consume content, NOWU has decided to focus on in-depth, sustainable issues and to publish only one article per day. Indeed, faced with the accumulation of information on the web, NOWU is a disruptive medium for its target audience, and defends slow journalism. 

The media also innovates in terms of format and relies on interactivity. Each written article is composed of quizzes to encourage exchanges with readers and immersion in the content. Meet the team at VivaTech booth H62 on June 18!

To register for the general public day at VivaTech, click here.