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Transformation
1 challenge, 1 brief, 4 campuses & 44 teams
A total of 320 students from ISCOM's Paris, Strasbourg, Montpellier and Bordeaux campuses were present for the starting brief on November 15th. This event was the opportunity to discover the goal of challenge, which was teased the week before.
The outcome of this brief was the official beginning of 4 days of work on the issues of visibility and promotion of our innovations to 15–25-year-old.
In order to protect themselves in their role as a communication consulting professional, they had to name themselves as a real agency and create an Instagram account in order to connect to ours. This account was a hub of connection with them throughout the week where information, supports from France Télévisions' team, behind-the-scenes discoveries were shared. A good way to stay close to them despite the physical distance and to support them during these few days.
This Instagram account was not our only point of contact with the 44 teams. Throughout the week, the ISCOM teaching team and France Télévision were able to exchange with them through online conferences, coaching or chat.
Our objective: give a voice to the concerned people
In parallel to the challenge, France Télévisions wanted to give students the opportunity to express their views on various projects and gather their opinions to propose products that correspond to their needs and uses.
This is how the 40 teams that were not selected for the final were able to exchange and share their points of view on:
The exchanges were very enriching and the students’ feedbacks were enlightening for our future projects.
And the winning team is...
For the final presentation, we had brought together a first-rate jury!
During this moment, the members of the jury were able to exchange directly with the students and explore the different suggestions.
The choice of the winning team wasn’t easy but the jury was unanimous on the quality and creativity of the various projects!
Among the criteria that allowed the selection of the winning team, the adequacy with the values and the image of France Televisions, the feasibility, the viability and the creativity of the project have made the difference.
The members of the winning team are invited to come and discover the France Télévisions premises next spring. This will be an opportunity for them to see « the reality » of what they worked on during the week.
Congratulations to them and we are looking forward to meeting them!
The enthusiasm and creativity of these future professionals confirmed our decision to repeat this type of collaboration. It is particularly important for France Télévisions, within the framework of its public service mission, to discuss and share with young audiences. By allowing to have a greater visibility on our innovations (related to the program, the technique or even the organization), we help them to project themselves within the Group and to facilitate their integration in our teams and in the French public audiovisual industry.
