Back Back

InnoDay: a day to discover all of France Télévisions' innovations

Transformation
Published on November 17, 2023

On November 14, the InnoDay, France Télévisions' innovation fair, took place at our headquarters. The day was packed with conferences, presentations of the company's most innovative projects, and 15 stands showcasing all of France Télévisions' trades and expertise. To engage all employees, the company also organized a takeover of its Twitter account for the day, giving three interns the opportunity to share their insights on the initiatives. The InnoDay was a day when France Télévisions' innovation efforts truly took flight. As Kati Bremme, director of innovation and foresight and editor-in-chief of Méta-Media, reminded attendees, innovation is at the heart of the company's DNA.

    Artificial intelligence at the heart of our reflections and concerns for different audiences

    AI, THE hot topic in recent months and already widely explored in the latest Méta-Media trends report, had a special place at the InnoDay. While the various stands at the fair showcased the company's internal experiments and industrialized projects, two conferences were also dedicated to AI on November 14.

    The first was introduced by Kati Bremme and Pauline Maury (head of DaIA), during which philosopher Eric Sadin shared his vision of the impact of this technology on our professional and personal lives. The discussion was followed by a panel discussion moderated by Christophe de Vallambras, in which actor Vincent Elbaz, screenwriter Fadette Drouard, musician Benoît Carré, and Chief AI Officer at Onepoint and writer Nicolas Gaudemet shared their experiences and thoughts on the impact of AI in their fields.

    Another speech and another audience with the masterclass organised by Lumni, a free educational platform, with Raphael Enthoven, philosopher and writer, our two AI experts Kati Bremme and Pauline Maury and more than 1,5000 students throughout France.

    During this masterclass, led by Christophe de Vallambras, the final-year students were able to talk to the philosopher and the AI experts. How can AI be used? What are its limits? Should we fear it? These are just some of the questions that the students were able to answer to help them form their own opinions and develop their own personal thoughts.

    Innovation everywhere at France Télévisions!

    Although the exhibition took place on the ground floor of the Maison France Télévisions, the 15 stands present revealed that Innovation is present everywhere at France Télévisions! From programming and technology to staff training and our collaboration with start-ups, schools and incubators thanks to Open Innovation, everyone was able to present their new projects to the public and have them tested.

    Among them was François Narboux, director of the serie Edmond et Lucy. François talks about the real-time rendering technology used to reduce the series' carbon footprint from 300 kilograms to just 150 grams of CO2. Quite a feat!

    Another innovation presented was ultra HD. But what is ultra HD? David Garçia, in charge of developing the Broadcast and Distribution Networks at France Télévisions, gives you some answers:

    We also wanted to open up the show to as many people as possible. We were able to do this thanks to France tv & Vous, who welcomed over forty television viewers to help them discover the event and our new sets for the France 2 news programme, C quoi l'info and La Météo Climat. 

    Innovation through the eyes of our young employees

    Such an exceptional day calls for an equally exceptional campaign! All day on 14th, Anne, Sacha and Lyna, work-study students at France Télévisions, were at the controls of our Twitter account to bring the day to life for as many people as possible.

    On the eve of the event, we asked them what they thought about innovation at France Télévisions, and our community managers for the day replied: "For me, innovation at France tv means looking for new ways of communicating in line with emerging technologies", "Improving the means of broadcasting programmes" and "Innovation at France Télévisions offers an opportunity to revolutionise the television and media professions, whether in societal, technological or environmental terms". And they were not disappointed!

    Backstage at the show, Lyna, Sacha and Anne explored the new sets, tried out the different VR experiences, learned about AI at the Prompt Party and at the conferences...

    "I really liked the Culture Box stand because we were able to find out about other areas and jobs at France Télévisions that we wouldn't have been able to meet outside this event." Anne

    "My favourite part of the day was definitely the Empereur VR Stand." Sacha.

    The original work, which was co-produced by France tv StoryLab and won an award at the 80th Venice Film Festival, struck a chord with many visitors.

    "It was a very rewarding day, giving me a foretaste of the jobs and tools of tomorrow. It was also an opportunity to learn about other areas of television and the media, such as subtitling, for example." Lyna

    InnoDay was a rich and successful day, highlighting innovation at the heart of France Télévisions. It was also an opportunity to give a voice to young people, who are at the heart of the Group's reflections on the future of broadcasting.

     

    Written by Océane Lauro
    Published on November 17, 2023
    #AI #Cloud

    Other related articles with #AI

    See all articles on AI See all articlesSee all articles