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Open Innovation
This meeting signals the start of the "Sandbox Hub" project, one of the pillars of the European MediaRoad initiative led by the EBU, which brings together European public broadcasters, research institutes and independent producers.
The Sandbox Hub concept is based on VRT's award-winning "Sandbox", and is also inspired by other initiatives, such as the BBC Taster, which offers a creative and experimental ground for start-ups.
Sarah Geeroms, the project manager: "As Flemish public television, we have an obligation to remain agile and improve our connection with the audience through continuous service improvement. Thanks to this project we can build a European network and support a strong and innovative European media industry".
Each Sandbox works independently, they are connected to each other by a platform that shares success stories and feedback for wider project implementation.
The full summary of the two days of work is available onthe Sandbox Hub blog.
