NOWU, you for the environment

France Télévisions and the Westdeutscher Rundfunk Köln (WDR) have thus launched NOWU, a digital and European media which aims to provide tools and concrete solutions to these young people, so that they can act facing the environmental emergency.

The offer includes a common website, which will be launched at the beginning of September, with content that both countries will share, as well as two Instagram accounts, one French @nowu_frand one German @nowu_de. The media may spread on other social networks in the future.

#RentréeFTV#Environnement
🌍 🌿@DelphineErnotte : "Face à l’urgence climatique, France Télévisions prendra sa part. C’est le sens de la nouvelle plateforme européenne #NOWU, créée avec @WDR. Elle permettra de se mobiliser et de devenir des acteurs à part entière du changement" pic.twitter.com/IWkqnkfOGC

— France Télévisions (@Francetele) August 24, 2021

Information, interaction, wondering and solutions-sharing are core values of the editorial line. NOWU seeks interaction and dialogue with its community, through quizzes, polls, calls for testimonials, etc.

NOWU also aims to limit its own environmental impact. The website's architecture as long as the contents have been designed to reduce as much as possible their energy consumption. This philosophy results in concrete technical, functional and marketing choices that have been made, such as setting a weight limit for images.

The team will continue to seek improvement. The impact of future functionalities will thus be evaluated and integrated into the overall carbon footprint of the medium.

* March 2019 eurobarometer