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Open Innovation
For 3 months, from 20 October 2017 to 19 January 2018, by downloading the mobile application, children can play free of charge to set the scene for their parents or friends in an animated series My dream job on jobs.it's simple! All they have to do is download a portrait or "selfie" to discover their loved ones as: astronauts, trapeze artist, postman, president, computer scientist... A personalisation search engine generates more than 100 expressions with a single portrait, to find your "avatars", as an animated character, truer than life.
Mon Job de Rêve tells the story of a child, girl or boy, discovering the coolest jobs in the world. From aeroplane pilot to entrepreneur or even juggler or fireman! Every morning, a young child wakes up and tells us the dream he has just lived. The dream reveals the very special day of a man or woman fighting in his or her profession. This professional faces incredible adventures that allow spectators to identify the funniest functions of a job. Each time we discover that this "Hero" looks like... the daddy or the mommy of the main character.
As part of this partnership, toddlers will be able to enjoy a series of 30 videos. These short programmes will be available on the Zouzous platform.
Zouzous, the youth brand of reference for preschoolers:
Available on all devices, Zouzous, the youth brand for 3-6 year olds, is the only offer of animated series and edutainment programmes without advertising. Broadcast in premium on France 5 in the morning and on France 4 at lunchtime, Zouzous offers children the opportunity to grow up having fun around complicit and reassuring heroes, to awaken to the world, to arouse their curiosity, but also to educate them in images thanks to fun and educational series adapted to their age. Zouzous is a genuine quality label, recognised by all parents and professionals, and is also available on two applications: Zouzous and Zouzous Jeux to see or review the best of animation for the youngest, as a catch-up on francetv.fr. The brand is also featured in a quarterly magazine co-published by francetvdistribution and Milan Presse.
About ToonYou:
ToonYou is a start up specialised in toddler entertainment. Both producer of animation series and developer of new technologies, ToonYou offers families a fun and educational immersion in the world of reinvented cartoons. The ToonYou app and its first series "Mon Job de Rêve" (70 3-minute episodes) won 5 awards and was voted "APP of the month" by Le Monde newspaper.
This was enough to encourage the team to use the reference brand for children ZouZous... but also to offer books personalised with the faces and names of the family.
My Dream Job comes on France 5
Building on its success on the Zouzous platform, where the series has been broadcast since 2017 with 6.5 M videos view, "Mon job de rêve" will be broadcast on France 5 from 30 July 2018. Children will then be able to discover jobs through this innovative and educational programme, adapted from an application to personalise the animated series.
Mon Job de Rêve tells the story of a child discovering the world's coolest jobs. From aeroplane pilot to entrepreneur or even juggler or firefighter! Every morning, the child wakes up and tells us about the dream he just had. Each episode reveals the very special day of a man or woman doing his or her job. This professional faces incredible adventures that allow the young spectators to understand the functions of a profession with humour and pedagogy. We discover each time that this "Hero" looks like...the father or mother of the main character. An original edutainment series, an interactive experience to be continued with the family.
By genre: children's
By format: animation
FromMonday to Friday on France 5 at 8.30 am, 70 x 3 min.
