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Decoding in 7 Steps
This study, presented in a theoretical and practical deliverable format, illustrated with numerous examples and real-life cases, aims to provide a comprehensive and synthesized understanding of the ecosystem, trends, and mechanisms behind disinformation. The document also offers key insights and recommendations to combat this phenomenon, which has accelerated since the democratization of the internet.
To make this analysis accessible and easily understood by all, the MediaLab has published a series of 7 articles on the Méta-Media website, a collective blog by France Télévisions that decrypts trends to understand the media and journalism of tomorrow. Take a quick overview of what you can explore in more detail in the various Méta-Media publications (which we strongly encourage you to check out, needless to say!)
#1 Fighting disinformation: current trends and models by Nathalie Gallet, journalist at France Télévisions' MediaLab
Disinformation has reached such a magnitude that, to combat this scourge, we collectively and individually need to pay particular and systematic attention to the content we are exposed to every day. In this first article, Nathalie Gallet offers a comprehensive analysis of distortion aspects: its ecosystem, producers, resources, various typologies, and, most importantly, the tools and resources to fight against it.
Read the article here.
#2 Generative artificial intelligence and disinformation: welcome to the post-truth era? by Kati Bremme, Director of Innovation and Prospective at France Télévisions, Editor-in-Chief of Méta-Media, and AI specialist
In this second article, Kati Bremme explores the evolution and advancements of AI tools that have reinforced and made disinformation more credible. Through numerous examples, Kati examines the specificities and technical developments of AI. She investigates how they function, their democratization, and their actual capabilities (to date). This analysis opens up the significant current issue of "How to contain abuses?"
Read the article here.
#3 "Our brain loves disinformation" by Nathalie Gallet, journalist at France Télévisions' MediaLab
Behind this somewhat alarming title, there are no falsehoods but a reality: our brain is attracted to disinformation because it triggers several of our cognitive biases. What is a cognitive bias? How do they work? Which biases make us more susceptible to disinformation? And how can we turn them into allies rather than weaknesses? Nathalie Gallet answers these questions to strengthen our critical thinking.
Read the article here.
#4 A year of disinformation: well-established communication strategies by Alexandra Klinnik, journalist at France Télévisions' MediaLab
To share further insights from this study, Alexandra Klinnik discusses the five major themes most prone to disinformation. Supported by examples, the article also analyzes the most commonly used methods by creators of fake news to make their rumors go viral.
Read the article here.
#5 The many faces of disinformation in the 2.0 eraby Alexandra Klinnik, journalist at France Télévisions' MediaLab
In this publication, Alexandra Klinnik presents the new actors of disinformation. From "digital support workers" to Elon Musk's Twitter policies, one thing is certain: the era of industrialized fake news has arrived! It becomes essential to understand its various faces.
Read the article here.
#6 How not to be manipulated by images: tools and tips by Clément Legros, journalist at Révélateurs
In this penultimate article of the series, Clément Legros provides some tricks to become a true Sherlock Holmes of disinformation. The right tools, the right methods, and above all, the right reflexes: through this reading, equip yourself and engage in the fight against disinformation.
Read the article here.
#7 Disinformation: our latest recommendations before summerby Nathalie Gallet and Alexandra Klinnik, journalists at France Télévisions' MediaLab
This final publication of the series specifically addresses four practical recommendations to, as much as possible, no longer fall victim to disinformation. Each item includes advice and tools. A preview of these four key principles:
Read the article here.
As you can see, this study aims to make disinformation and its entire ecosystem understandable. The MediaLab has developed it with the intention of using it as support for mass education.
All the documents produced and accessible are free to use for those who wish totransmit best practices.
