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News at the tip of your fingers

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Published on November 05, 2018

In two years, the touch screen has established itself as a central editorial tool that has become a visual signature of the TV channel France Info. Today it is being modernized, taking a major step forward and reaching a new dimension, more intuitive, more interactive, more didactic, more human: it opens an Information window through which the journalist and the viewer watch together.

At the start of the new school year, the touch screen used on the France Info set was given a new lease of life, with an interface that is totally innovative in its technology, but very simple and intuitive in its use. All of the content available to journalists can now be used on the screen, with just a few mouse clicks, thanks to basic office automation solutions.

The MediaLab de l'Info developed this interface in collaboration with an innovative Breton company, Excense, which adapted its application to the specific needs and constraints of France Télévisions users. Today, journalists can display their images, computer graphics, videos, websites, 360° images, 3D objects, etc. in autonomous and totally modular windows, all the elements likely to carry information.

A recognised approach

This new dynamic ergonomics is the culmination of two years' experience with touch technology", symbol of France Info's visual identity, wrote the Lettre de l'Audiovisuel last week. Equipped with new tools that have shaped its identity since its creation, France Info wants to continue to develop technologies to create the television of tomorrow. And this, according to AFP a few days ago, by "...breaking with the usual codes of television news," according to a report entitled, "Technologies Infuse into News at France Télévisions. »

This is a great recognition of the group's innovative approach, which seeks to give ever greater meaning to Information, to put the issues in perspective, to decipher and also to humanise.

A continuous evolution...

...because beyond technology, the touch screen is above all a new editorial format.

Initially limited to the image content of the network, touch writing has gradually opened up to the Internet and to the native applications of this "giant tablet": active 3D cartography, the display and manipulation of 3D objects, browsing on the Web and social networks... like a window on the world.

External actors quickly perceived the interest of the approach. Microsoft, for example, was strongly mobilised to offer an unprecedented experience in deciphering the results of the 2017 presidential election in real time. An unprecedented experience, made possible by a large-scale partnership and the trust that the international corporation has placed in France Télévisions.

A strong editorial signature

From the outset, the ambition of this novel tactile writing is, above all, based on a strong editorial principle, which guides the users' approach: the visual content is delivered more raw, shared live with the viewer. Its editorialisation by the journalist - decoding, analysis, commentary - is done in complete transparency, with a conviviality and interactivity never before offered. This is what ensures the success of the tool, a new, very human, direct relationship, a guarantee of objectivity recognised by the viewer, ... a signature of France Info TV.

Today, the new interface brings even more fluidity to this innovative format and a new impetus to this writing, which is now a strong innovative signature of Information at France Télévisions.

To read also : Power BI, l'information décryptée sous vos yeux

 
Written by Christophe de Vallambras, MediaLab de l’Information
Published on November 05, 2018

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