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Open Innovation
During the fortnight of the Roland-Garros tennis tournament, from May 27 to June 10, Francetv sport offers directly on its website its Instagram stories dedicated to the tournament. They are accessible from a button on the pages of its websites and mobile, bottom right.
This feature is made available thanks to the collaboration with the start-up Fastory and its widget that can be integrated on the websites.
Francetv sport is one of the first French publishers to offer this type of experience. This feature makes it possible to diversify the video formats available on the site during a major sporting event for the group while retaining the codes of social networks.
An overview of the widget on the France tv Sport website:
